Oghenerukevwe Eminokanju

Digital Marketing & Web3 Growth Specialist

Lagos, NG.

About

What makes me stand out as a Community Manager?
Nothing really — I’m just like every other community manager who knows how to grow, engage, and support a gaming community. I’ve built events, managed socials, and created onboarding guides just like others in this role. I’m just like every other manager who listens to player feedback, translates it for the dev team, and keeps conversations alive across platforms. The only difference is I’ve done it in the Web3 gaming space with Backwoods, helping players not only enjoy the game but also understand the play-to-earn mechanics, token rewards, and lore-driven challenges. At the end of the day, I’m just like every other community manager who thrives on connecting people, but I’m humbled to have done it in a space where gaming meets blockchain.

Work

GuavaFi

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Digital Marketing Manager

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Summary

Led comprehensive digital marketing and growth initiatives for GuavaFi, a nascent Web3 platform, focusing on user acquisition, content strategy, and product development to establish market presence and drive early adoption.

Highlights

Spearheaded Guava's inaugural user growth campaign, engaging actively across Twitter threads and Web3 communities like SuperteamNG, resulting in a rapid increase from 0 to over 200 active wallets within the first month of launch.

Developed and executed launch content tailored to the Web3 audience, emphasizing speed, relatability, and trust, which effectively positioned Guava as the most accessible platform for local stablecoin transactions.

Optimized the user onboarding experience by implementing data-driven adjustments to UI/UX elements (words, buttons, layouts) based on early user feedback and behavior, significantly streamlining sign-ups and reducing user confusion.

Proactively laid the strategic groundwork for the upcoming GuavaPay product launch by conducting merchant needs assessments, facilitating iterative feedback loops, and cultivating early vendor relationships to ensure strong market readiness and adoption.

The Backwoods

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Community Manager

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Summary

I built and nurtured a thriving player base for the Solana-based roguelite game. I drove engagement through lore-driven events, reward campaigns, and active communication across social channels, while streamlining onboarding and acting as the bridge between players and developers.

Highlights

Grew user base across Discord and X by over 12% through targeted narrative-driven campaigns and token-based incentives, fostering a passionate and inclusive gaming community.

Curated onboarding materials, such as walkthrough videos and strategy guides, improve new-player retention and elevate average session duration.

Acted as a community representative, consolidating player feedback on economic balance, NFTs, and game flow to the internal development roadmap.

BREEKS

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Community & Digital Marketing Lead

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Summary

Managed community development and digital marketing for BREEKS, an indie pixel-art game, driving brand awareness and fostering a highly engaged audience prior to release through strategic content and social media initiatives.

Highlights

Cultivated and expanded a vibrant early-stage community for Breeks, a pixel-art indie game, through consistent, targeted content and proactive engagement strategies on Twitter.

Produced a diverse range of original multimedia content, including custom visuals, short-form videos, and pixel-art assets, to effectively support the game's unique brand storytelling and aesthetic.

Conducted thorough research and successfully implemented cutting-edge audience growth best practices, leading to a steady increase in follower count and consistently high engagement rates for the pre-release project.

Languages

English

Native

Skills

Digital Marketing

Growth Marketing, Web3 Marketing, Community Management, Social Media Marketing, User Acquisition, Content Strategy, Onboarding Optimization.

Content Creation

Brand Storytelling, Launch Content, Visual Content, Short-form Video, Pixel Art, Multimedia Production.

Community Building

Web3 Communities, Online Engagement, Audience Growth, Feedback Loops.

Product Strategy

Market Research, Merchant Needs Assessment, Partnership Development, Product Roadmap Support.

Analytics & Optimization

User Behavior Analysis, UI/UX Tweaks, Conversion Rate Optimization, Best Practices Implementation.